I like this copywriting because it is obvious about the age of the audience the ad is attempting to reach, (gen z/millennials) and it catches the attention of that generation perfect. It grabs the attention of a popular catchphrase that everyone is familiar aqnd may struggle with, while including a clever innuendo to the coughdrop brand. This is a perfect way to not overdo it with advertising their product, yet it is a subtle reminder that their product is available to the audience.
“Best International Outdoor Advertising” category at the OBIE Awards.
Developed by @isobarsweden, this Out Of Home (OOH) campaign for Coca-Cola’s Fanta has been honored with a gold award in the “Best International Outdoor Advertising” category at the OBIE Awards. The OBIE Awards stand as one of the most venerable and prestigious recognitions, celebrating creative excellence in the design of out-of-home advertising. . . #Creativeads #Creativeideas #Ooh #Creativity #Ideas #trending #viral #reelsinstagram #marketing #theadnetwork [We respect all copyright. If this content unintentionally infringes, please contact us for removal.]