Shruti Shenoy
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HP / PHOTOBALL - | wolff, copywriter, creative director |

HP / PHOTOBALL - | wolff, copywriter, creative director |

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

Everbright: A Giant Interactive Light Toy That’s Like a Lite-Brite for Grown-Ups by Hero Design

Everbright: A Giant Interactive Light Toy That’s Like a Lite-Brite for Grown-Ups by Hero Design

WHAT MADE ME Interactive Public Installation on Behance... - a grouped images picture - Pin Them All

WHAT MADE ME Interactive Public Installation on Behance... - a grouped images picture - Pin Them All

38 Creative Brand Activations

38 Creative Brand Activations

At Tumblr's recent celebration, the event's hashtag was placed directly above a tough-to-resist photo opportunity.   Photo: Scott Roth

At Tumblr's recent celebration, the event's hashtag was placed directly above a tough-to-resist photo opportunity. Photo: Scott Roth