PlayStation Move branding

Collection by Studio Output

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We were asked to develop the PS Move logo mark – supplied by Sony PlayStation Japan – into a comprehensive branding scheme; first as teaser campaign imagery and a viral movie made withMainframe, then for use on packaging and point of sale. We devised a comprehensive 'look & feel' style guide which includes thematic colour palettes, a bespoke PS Move typeface, model photography and systems for displaying various products.

Studio Output
Playstation Move

Playstation Move

Playstation Move

Playstation Move

Playstation Move

Playstation Move

Playstation Move

Playstation Move