Marketing a new technology is vastly different than marketing a consumer product that carries little or no risk. In the risky world of high tech, the customer will not rely on the word of the provider. The customer's decision process is based on finding objective information from reliable sources, something the vendor cannot provide.
![ROI of white papers importance of measuring their results through a return on investment calculation. If they don’t, this current iteration of content [...] Felix Baumgartner, Sarah Brightman, Red Bull, Create Avatar, Web Design, V Video, Speed Of Sound, Great Ads, Create Animation](https://i.pinimg.com/236x/1d/6e/1a/1d6e1a9240b3d08991adebd6f50d53cb--marketing-trends-content-marketing.jpg)
