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Will The Content Marketing Trends Continue? It Depends On Proving Your ROI
ROI of white papers importance of measuring their results through a return on investment calculation. If they don’t, this current iteration of content [...]
White Papers for Consultants
How to Write a White Paper That Wins Consulting Projects
White Papers for Consultants
Marketing Lessons Learned: A 10 Year Study of Winners and Losers in High Tech Washington Software Association, Presidents Forum
About Us | High Tech Strategies, Inc.
Marketing Lessons Learned: A 10 Year Study of Winners and Losers in High Tech Washington Software Association, Presidents Forum
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Content Marketing Trends for B2B Technology Companies in North America 2014
Content Marketing Trends for B2B Technology Companies in North America 2014
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6 Minutes That Will CHANGE Your Perspective on Life! | BELIEVE
Top 14 Marketing Tips for Technology Businesses by Christine Slocumb
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case stories
a cross stitch pattern with the words, it's costlierr, doesn't produce the sharpest pictures
Intangible Product Strategy | High Tech Strategies, Inc.
"It's costlier, clunkier, doesn't produce the sharpest pictures--and it is the top-selling digital camera in the U.S."
a green poster with the words marketing and technology is very important to them than marketing
High Tech Strategies
Marketing a new technology is vastly different than marketing a consumer product that carries little or no risk. In the risky world of high tech, the customer will not rely on the word of the provider. The customer's decision process is based on finding objective information from reliable sources, something the vendor cannot provide.
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Let's talk.
Resources
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Portfolio | Square 2
New Call-to-Action
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Metron Aviation Corporate Video
case study
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Era AirScene Product Video
case study
a poster with the words chief innovation officer summit
Durable Success - The Hub
the words top 10 mistakes in word tech marketing
10 Reasons High-Tech Products Fail
Top 10 Mistakes in High Tech Marketing