The age of tailor-made advertising began with the rise of mobile devices. Companies could now reach out to customers by designing individual-specific ads. Check out this slide deck to learn how to build an awesome mobile retail campaign in just three steps:
With the entry of mobile devices into the population of communication technology, advertising took a radically different meaning. Traditional forms of advertising (static banners, pop-ups) would not be effective, neither would mass emails and general messages about the product/service. With a mobile device inhabiting every region of our lives, we look for advertising that is designed specifically for us.Here are three primary components of an awesome mobile retail campaign.
Several studies corroborate the fact that users are increasingly browsing on their smart phones rather than the desktops; using several apps, thus, forms a part of their daily routine. Not having a mobile app for your brand in such a scenario makes you vulnerable to losing out to the competitors and missing on a great opportunity to connect with your customers.
Why You Need a Mobile App as Part of Your 2016 Brand Strategy
Mobile users are spending more time than ever before on mobile. It is therefore necessary for companies to increase mobility and take advantage of BYOD (Bring Your Own Device).Read more about the Benefits of Enterprise Mobile Apps.