At the Pure Beauty Awards 2013, for P&G Prestige, to demonstrate their entrant to the Best New Male Fragrance category; James Bond 007 fragrance for men. Rather than use product demonstrators to spray attendees upon entry to the awards, our aromacobox diffuser was used to create a zone of scent.

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Olfactive triangle: A fragrance has 3 phases: birth, life and death. It evolves over time and does not leave the same scent at the moment we apply it as it does a few hours later. Fragrances are like a brilliant (or not so brilliant) book that we open (Top Notes), discover and read (Heart notes) and that we finish, feeling either fulfilment or disillusionment (Base notes).

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