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PAYAL KHANDWALA was launched in 2012 by Payal Khandwala and Vikram Ramchandani. The label was born out of a need that Payal had sensed within the Indian fashion landscape - a lack of clothes with a spirit that is distinctly India Modern and an absence of easy, minimal separates that were an extension of her own personality. Our philosophy is to create considered clothing for the gentle non-conformists, women that are both fierce and feminine. Clothes for women, by women.