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Digital Trends to Watch For in 2016

Online shopping has pretty much become a norm, and the retail industry comfortably straddles both web and mobile sectors. However, the retail industry still continues to suffer from the bane that is shopping cart abandonment – where shoppers add items to their cart, but leave the site without completing the purchase. The average rate of abandonment this year has been 68%. As more and more users turn to online shopping, this rate will only increase if retailers do not take the necessary steps…

Online shopping has pretty much become a norm, and the retail industry comfortably straddles both web and mobile sectors. However, the retail industry still continues to suffer from the bane that is shopping cart abandonment – where shoppers add items to their cart, but leave the site without completing the purchase. The average rate of abandonment this year has been 68%. As more and more users turn to online shopping, this rate will only increase if retailers do not take the necessary steps…