A FASHION REVOLUTION Chintz has come to mean any cotton floral fabric, but this generic belief belies its cultural significance. The word comes from the Hindi root ‘chint’. The story originates with the handblock printing of Machilipatnam, a seaport on the Coromandel Coast, known for its #Kalamkari textiles created with vegetable dyes. Our #CabanaCollection of textiles celebrate this craft tradition. From the Caspian to Coorg, wherever your summer sails take you, wrap yourself in tropical…
In the versatility of our range of Sustain apparel, we find a sea of possibility. Each piece becomes a coordinate to another, creating a myriad of possibilities for ensembles that make up our February lookbook. So go on, design your own look.
SUSTAINING TRADITIONS OF CRAFT & STYLE ‘Khadi,’ muslin & ‘chanderi’ separates in rose, lilac & leaf with ‘odhnis’ (scarves) coordinated in 'leheriya' (tie-dye) & ‘varak’ (silver leafed) graphic patterns. ‘Varak’ is a delicate decorative leaf hammered by hand from tiny bits of silver. These delicate leaves are carefully applied on handwoven gossamer fabrics. These textiles are treasures & need to be handled with care. #SustainableLuxury Available across Good Earth shops in Mumbai & Delhi.
Woven using very fine handspun yarn and embellished with traditional handloom butah (floret) motifs, this collection of stoles celebrates the delicate texture Chanderi is revered for. Available at our Khan Market, Select Citywalk and Raghuvanshi Mills boutiques. #GoodEarthSustain #WeavesOfIndia #SustainableLuxury