This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus.

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Human Resource Management About the book: This book aims at integrating theory with practice—supported by the latest research findings in the field with a view to make the subject very relevant and exciting to aspiring managers.

Probably no amount of classroom training can beat learning through real life examples.This is especially true in the case of Marketing Management where consumer tastes & loyalties and market dynamics are ever-changing.

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